Landing page analysis, with or without AI: check copy, structure and design in one pass

What goes into a landing page analysis?

For any audit, check which of these questions it answers. The five are connected: good copy helps little if it sits on the third screen. And a clean page loses if it says what everyone else says.

What you can measure and what you can’t

Anything built into the structure of the page can be measured. Is there exactly one main heading? Is the next step on the first screen? How many filled buttons share one screen? Does body text have enough contrast (the standard for this is WCAG, level AA)? How big are the tap targets on mobile, and how many screens long is the page there? These values don’t depend on taste: same page, same result.

What you can’t measure is whether the headline is understood, whether a piece of proof is believable, or whether the page comes across differently to a CEO than to an IT manager. For that you need readers from your audience, real or simulated.

Analyzing a landing page on mobile

Mobile deserves its own round, because what fits on the first screen on desktop often slips below it on a phone. These questions help:

• Does the first screen say what is offered and what happens next?
• Can links, buttons and form fields be hit with a thumb, without tapping the wrong thing?
• How many screens long is the page once everything is stacked?
• Does the order still make sense? Proof that sits next to the button on desktop can end up far below it on mobile.
• Do the form and the menu work without zooming?

The full checklist with standards for tap targets and contrast: Optimize a landing page for mobile (German).

What order to work in

Measure structure and reading flow first, on desktop and mobile. It is quick and tells you whether the most important things are seen at all. Then have the page read by people who arrive the way your visitors do, through the same search or the same ad.

Next, put your core claims next to the copy of three competitors (Test a value proposition (German)). Finally, prioritize: whatever several checks find independently comes first. For every addition, decide what goes or moves in return, or the page gets longer with every round.

Landing page analysis with 99takes

You give Claude your page’s URL and say “analyze the page.” 99takes measures structure and reading flow. Personas from your audience look at the page on desktop and mobile and read it. A specialist reviewer (AI) looks at the craft. 99takes also puts your core claims next to the copy of competitors it suggests (you can swap them out). It ends with an action plan: what comes first, why, and what goes in return.

Before anything starts, 99takes shows the price of each part, free of charge. Structure and reading flow alone cost 1 credit and need no audience. How the page comes across (design check): up to 12 credits, plus 2 to 3 for redesign suggestions. The comparison with competitors costs 3 to 7. You start with 350 credits, no payment details.

If you then want a new version to compete with the current one, 99takes writes a challenger version and tests it blind against your page. How that works for a headline: Test a headline (German).

What an analysis doesn’t replace

• Load time and technical checks have their own tools, such as Google’s PageSpeed Insights (link below under sources).
• Your real numbers: if you have traffic, analytics and heatmaps show where visitors actually leave.
• A market measurement: personas say where things snag. Only a test in the market shows how many more leads a change brings.
• A calibrated verdict on taste: the personas say how a page comes across to someone in their role. There is no hit rate for that, and every answer says so.

Frequently asked questions