Hit rate per jury: track how often it was right.
The hit rate shows how often the 99takes jury favored the version that went on to win in the market. To get it, you report the result after launch. 99takes publishes it per jury only once there are ten decidable results, always with the count and a range.
Hit rate
Four questions after launch.
Report a market result
no creditsWhich version did better in the market, with the raw numbers for each version and their source, such as clicks and impressions from Google Ads or conversions from GA4. You can also do this in your account under “Runs”. Only comparisons of two versions can be reported.
“B did better than A on demo requests.”See the hit rate
no creditsPer jury, with the number of results and a range. It’s published once there are ten decidable results; until then it says “not measured yet”.
“How often was the jury right?”Refine the audience
no creditsIf the jury is off, refine individual personas; the rest stay unchanged.
“The head of IT is too harsh. Refine that persona.”Share the result
no creditsA report with its own link, for your team or your client. You can revoke links, and on Pro and above you can limit a report to invited readers.
“Turn this run into a report.”Only decidable results count.
A simulation is a prediction. The market shows whether it holds up, and that takes reported results. Until there are enough, 99takes says so instead of showing a number.
| Counted | Not counted |
|---|---|
| Runs with a clear winner and a reported market result | Undecided runs |
| Results for the exact jury that made the call | Markets without a clear winner |
| Number of results and range, always shown | Market gaps within the noise, such as 3.1% vs. 3.0% click-through rate on 200 impressions |
Your next run builds on what you learned.
Test your next copy
Two versions or a whole page against the same jury.
Buyer simulation →Have a better version written
Challenger versions from the objections, without made-up proof.
Challenger versions →The hit rate belongs to your account and to the exact jury that made the call. Why a simulation comes before an A/B test rather than replacing it: alternative to A/B tests.
Questions about the hit rate
When is a result decidable?
When the run had a clear winner and so did the market, with a gap larger than the noise. Only then can the jury be right or wrong. Everything else is stored but not counted, along with the reason.
When do I get a rate?
Once a jury has ten decidable results. Until then it says “not measured yet”, even if the first verdicts were right: four out of five would be 80%, but with so few cases that means nothing.
Which numbers should I report?
A count and a base for each version, with their source. For ads, clicks and impressions from Google Ads, Meta or LinkedIn; for landing pages, conversions and sessions from GA4 or your A/B testing tool; for emails, clicks or opens and recipients. That’s the only way to check whether the market gap was more than noise.
What does reporting cost?
Nothing. Reporting a result, checking the rate and refining your audience are all free.