Claude for marketing: what it does on its own and what a connector adds
Claude writes drafts, sorts material and gives feedback on copy. Through connectors it can also use tools from other providers. 99takes is one such tool for marketing: with it, Claude checks copy and pages against personas from your audience, has challenger versions written and compares your claims with your competitors’. Here is where to go for each task.
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What Claude does for marketing on its own
- Write and rewrite drafts, such as headlines, ads, emails or sections of a page.
- Sort material: summarize and group notes from customer conversations, reviews or surveys.
- Give feedback on copy, find unclear passages, anticipate objections and compare versions.
- One limit: Language models tend to agree with their users. A study by Anthropic calls this “sycophancy” and finds it in several widely used assistants. So ask for problems rather than approval, and check whether the criticism still comes when you don’t ask for it.
- What is missing is evidence-based knowledge of your buyers, measured values for your page and a fixed standard that makes two runs comparable.
How to check a page with Claude alone: check a landing page with Claude; for ads: test ad copy with AI.
What a connector is
A connector links Claude to tools and data sources from other providers. Custom connectors run as a remote server over the Model Context Protocol (MCP). According to Anthropic they are available on the Free, Pro, Max, Team and Enterprise plans; the free plan allows one custom connector. On Team and Enterprise plans, owners add it, and then each member connects it themselves.
Anthropic advises connecting Claude only to servers from providers you trust. Before connecting, check who is behind a connector and what it does with your data.
Marketing tasks with 99takes in Claude
| Task | What you write in Claude | Credits |
|---|---|---|
| Analyze a landing page | “Analyze https://[your-page] with our audience.” | priced per part and shown up front; structure alone 1 |
| Test a new version against the current one | “Run an A/B test for https://[your-page].” | shown up front, depends on scope |
| Have headlines and ads written | “Write three headlines for our page.” | about 6 for three headlines |
| Compare two versions | “Which headline lands better with our audience?” | about 73 with 12 personas, one-to-one about 19 |
| Check core claims against competitors | “Are our core claims already taken by [competitor]?” | 3 to 7 |
| Research an audience | “Build an audience for [offer].” | 15, once per audience |
| How the page comes across on desktop and mobile | “How does our page come across on mobile?” | up to 12, plus 2 to 3 for suggestions |
| Compare first screens | “Which of these two first-screen designs draws more people in?” | up to 12 for two designs |
| Examples from the funnel library | “Show me B2B landing pages that show a price.” | no credits |
For more questions to copy, see example questions. Before every run, 99takes shows the price and starts only once you say yes.
Set up 99takes in Claude
- Account: on run.99takes.com, 350 credits to start, no payment details.
- claude.ai: add 99takes as a connector; no key needed. You sign in to 99takes once and give your consent.
- Claude Code: one command in the terminal,
claude mcp add --transport http 99takes https://api.99takes.com/functions/v1/mcp. See 99takes in Claude Code. - Test it: “Are you connected to 99takes? How many credits do I have?”. Every step is on the setup page.
What 99takes in Claude doesn’t replace
- Testing with real traffic: the simulation comes before it and helps you go in with the stronger versions.
- Conversations with customers: the personas are based on public customer voices and your material, not on your customers themselves.
- A verdict on taste: only the design check rates design, and it is not calibrated. The hit rate shows how often the jury was right about copy; we publish it once there are ten decidable results.
Frequently asked questions
Is Claude good for marketing?
For drafts, summaries and feedback on copy, yes. Without material about your buyers, though, Claude judges from general knowledge, and language models tend to agree with their users. Checking against your audience takes material about them, for example via a connector like 99takes.
What is a Claude connector?
A connection through which Claude uses tools and data from other providers. Custom connectors run over the Model Context Protocol (MCP). According to Anthropic they are available on the Free, Pro, Max, Team and Enterprise plans, with one on the free plan.
Does 99takes work with the free Claude plan?
According to Anthropic, custom connectors also work on the free plan, which allows one. With 99takes, you start with 350 credits, no payment details.
claude.ai or Claude Code?
Both work. In claude.ai, you add 99takes as a connector; in Claude Code, you run one command. If you already work in the terminal or in a website’s code, use Claude Code.
What does 99takes in Claude cost?
It is billed in credits, and the price is fixed before every run. Writing three headlines costs about 6 credits, a comparison with 12 personas about 73, your own audience 15. Plans and packs are on the pricing page.
Related reading
Claude for marketing, with your audience
Create an account, connect 99takes to Claude and ask your first question. You see the price before anything starts.
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