How 99takes works: from draft to tested version
99takes tests ad and website copy before it goes live. You create an account, connect 99takes to Claude and pick an audience. Then personas from that audience read your copy or your page and tell you what holds them back and which version they prefer.
How It Works
Create an account, pick an audience
Sign up at run.99takes.com and get 350 credits, valid for 30 days, with no payment details. Then add 99takes as a connector in claude.ai or run one command in Claude Code; the steps are on the setup page. For testing you need an audience: a ready-made one for your market, or your own, researched with you for 15 credits once.
Personas from your audience read your copy
In your conversation with Claude you name your landing page or paste two versions of a text. The personas read it the way your audience would, from a B2B buying committee to consumers comparing two offers. A run takes the whole audience, typically 10 to 14 personas, each also reading under the others’ jobs.
You get a score and the reasons
You see which persona gets stuck at which argument, and why. Comparing two versions with 12 personas costs about 73 credits, or about 19 as 1:1 with each persona under its own job only. 99takes names the price before every run; all prices are on the pricing page.
Audiences are backed by public customer voices where they exist, and they stay fixed, so runs remain comparable with each other. The jury runs on Claude; 99takes has no language model of its own. Next, 99takes can write a new version from the objections, which you see before it runs against the old one (challenger versions). The same works for a whole landing page: 99takes writes a challenger and shows it to you before it runs against your current page. After launch, you report which version won in the market, and that feeds the hit rate per jury.
A score and the reason, per persona
per persona and version
Every persona gives each version a score, and the verdict follows the people your offer is for.
where they get stuck
In the persona’s own words, with the source the objection is based on where there is one.
core claims against competitors
Which of your claims competitors make too, with a verbatim quote and source.
with its own link on request
The result to pass on to your team or client. Links can be withdrawn.
The result:
No generic "The headline could be better" tips.
Instead: "The CFO looks for an ROI calculation, doesn't find one and leaves. Recommendation: put the ROI calculator in the first screen."
Example with invented data.
What people want to know first
More on what you can ask is on Check and example questions.
What is 99takes?
A tool that tests ad and website copy against personas from your audience before it goes live. You use it in Claude, in claude.ai or Claude Code, and pay in credits. The jury runs on Claude; 99takes has no language model of its own.
Do I need code or tracking on my site?
No. 99takes reads your page through its address, the way a visitor sees it. Neither a code snippet nor tracking goes on your site. Drafts without an address can be handed over as text, HTML or images.
Where does the audience come from?
Either you pick a ready-made audience for your market, or 99takes researches your own with you in Claude: 10 to 14 personas with a wide range, backed by real customer voices where they exist. Setting it up costs 15 credits once, and every run after that uses it.
How reliable is the simulation?
It is not a market measurement and does not replace an A/B test with real traffic; it comes before one. How often the jury was right is shown by the hit rate per jury. It is only published from ten decidable results, always with the number of results and a range.
What does it cost?
The account starts with 350 credits, valid for 30 days, no payment details. Comparing two versions with 12 personas costs about 73 credits, about 19 as 1:1. After that there are plans from €58.31 a month (incl. VAT) or credit packs without a subscription. As a service, there is a fixed-price study for €990 (net).
Check your next copy before it goes live
350 credits to start, valid for 30 days, no payment details. Or let us do it for you: a fixed-price study for €990 (net).
Create an account