How 99takes works: from draft to tested version
99takes tests ad and website copy before it goes live. You create an account, connect 99takes to Claude and pick an audience. Then personas from that audience read your copy or your page and tell you what makes them hesitate and which version they prefer.
How It Works
Create an account, pick an audience
Sign up at run.99takes.com and get 350 credits, valid for 30 days, with no payment details needed. Then add 99takes as a connector in claude.ai or run a single command in Claude Code. The steps are on the setup page. To run a test, you need an audience: a ready-made one for your market, or your own, researched together with you for a one-time 15 credits.
Personas from your audience read your copy
In your conversation with Claude, you give it your landing page or paste two versions of your copy. The personas read it the way your audience would, from a B2B buying committee to consumers comparing two offers. A run includes the whole audience, typically 10 to 14 personas, and each one also reads with the other personas’ jobs in mind.
You get a score and the reasons behind it
You see which persona gets stuck on which argument, and why. Comparing two versions with 12 personas costs about 73 credits, or about 19 for 1:1, where each persona reads with only its own job in mind. 99takes tells you the price before every run, and all prices are on the pricing page.
Audiences are backed by public customer voices where they exist, and they stay fixed, so you can compare one run with another. The jury runs on Claude; 99takes has no language model of its own. Next, 99takes can write a new version based on the objections. You see it before it's tested against the old one (challenger versions). The same works for an entire landing page: 99takes writes a challenger and shows it to you before it's tested against your current page. After launch, you report which version won in the market, and that goes into the hit rate per jury.
A score and a reason from every persona
per persona and version
Every persona scores each version, and the verdict goes with the people your offer is actually for.
where they get stuck
In the persona’s own words, along with the source behind the objection, where there is one.
core claims against competitors
Which of your claims your competitors also make, with a verbatim quote and the source.
with its own link on request
The results, ready to share with your team or client. You can revoke the link at any time.
The result:
No generic tips like "The headline could be better."
Instead: "The CFO looks for an ROI calculation, doesn't find one and leaves. Recommendation: put the ROI calculator above the fold."
Example with made-up data.
What people want to know first
For more on what you can ask, see the buyer simulation and the example questions.
What is 99takes?
A tool that tests ad and website copy on personas from your audience before it goes live. You use it inside Claude (claude.ai or Claude Code) and pay with credits. The jury runs on Claude; 99takes has no language model of its own.
Do I need code or tracking on my site?
No. 99takes reads your page from its URL, the way a visitor sees it. You don't add a code snippet or tracking to your site. Drafts that aren't online yet can be shared as text, HTML or images.
Where does the audience come from?
Either you pick a ready-made audience for your market, or 99takes researches your own with you in Claude: 10 to 14 personas covering a wide range, backed by real customer voices where they exist. Setting it up costs a one-time 15 credits, and every run after that uses it.
How reliable is the simulation?
It doesn't measure the market, and it doesn't replace an A/B test with real traffic; it comes before one. The hit rate per jury shows how often the jury was right. It's only published once there are ten conclusive results, and always with the number of results and a range.
What does it cost?
Your account starts with 350 credits, valid for 30 days, with no payment details needed. Comparing two versions with 12 personas costs about 73 credits, or about 19 for 1:1. After that, there are plans from €58.31 a month (incl. VAT) or credit packs with no subscription. If you'd rather we do it, there's a fixed-price study for €990 (net).
Test your next piece of copy before it goes live
350 credits to start, valid for 30 days, no payment details needed. Or let us do it for you: a fixed-price study for €990 (net).
Create an account