Audience research: personas backed by evidence, not made up.
99takes checks advertising and website copy against your audience, inside Claude. For the research it reads your page and your competitors’ pages, looks for public customer voices and builds your audience from them: 10 to 14 personas, each with its source. Everything 99takes writes and checks later starts from there.
Found
Draft: 12 personas
Four questions before the first run.
Read competitors
no creditsUp to five pages at once, including ones that only come together in the browser: what they promise and what they cost. If you don’t know any, 99takes suggests three to five for you to confirm.
“Who are our competitors, and what do they promise?”Find customer voices
no creditsPublic reviews, forums and discussions, each finding with its address. They become pain points and objections. What a vendor writes about itself does not count as a customer voice.
“What do customers say about Example Supplier?”Set up your audience
15 credits10 to 14 personas with their jobs, clearly different even within the same role. Each with its source; without evidence it stays a hypothesis, and every answer says so. Refining single personas costs nothing. More on this: creating personas with AI.
“Build an audience for our page.”What only you say
3 to 7 creditsFor each core claim: taken, contested or free, with a verbatim quote and source. For contested claims 99takes suggests a sharper angle that no competitor text makes.
“Which of our claims do competitors make too?”Every persona says where it comes from.
Personas from a language model’s memory sound plausible and cannot be checked. With 99takes every persona carries its evidence, and where there is none, it says so.
| What an audience brings | What you decide |
|---|---|
| Personas with role and job, 10 to 14, up to 24 | Who is your core and who only reads along |
| Evidence per persona: quote and address of the finding | Which personas you refine; the others stay stable |
| Pain points, positioning and narrative from the research | Whether you use a ready-made audience or set up your own |
| Without evidence: marked as a hypothesis, in every answer | What material of your own you add, such as objections from sales |
From the audience to the first verdict.
Check copy against your audience
Personas from your audience read two versions or a whole page and give a score and an objection each.
Buyer simulation →See how your industry builds pages
B2B funnels broken down into how they are built, and a draft for your offer.
Funnel library →Your own audiences are private and only visible in your account. Without a plan you can keep 1 audience of your own; the limits per plan are on the pricing page.
Questions about audience research
What does an audience cost?
Setting up your own audience costs 15 credits once, when you save it. Questions, research and corrections before that are included, and refining single personas costs nothing afterwards either. How many audiences of your own an account can keep depends on the plan.
Where does the evidence come from?
From public sources: review sites, forums and discussions, each finding with its address. On top of that comes what you add yourself, such as objections from sales. If nothing turns up for a persona, it stays marked as a hypothesis instead of getting made-up evidence.
How is this different from personas a language model simply writes?
A language model will write plausible personas on request, but there is nothing to check them against. With 99takes every persona carries its evidence or a note that there is none. The audience stays in your account, so every run is judged by the same people.
Can I use a ready-made audience instead?
Yes. 99takes has ready-made audiences for common markets, such as mid-sized manufacturing, medical practices or home energy. Claude asks which one you want and never picks one without asking. For your own positioning you set up your own.