Funnels and templates

Funnel library: see how your industry builds landing pages.

The 99takes funnel library breaks B2B funnels down by how they’re built: headline pattern, form, proof, price, and whether the ad matches the page. As of October 9, 2026, it holds 91 funnels from 90 companies across nine industries. Using it, 99takes drafts a page for your offer right in your Claude chat.

Start free Searching and breaking down funnels is free. 350 credits to start, valid for 30 days, no payment details needed.
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How do HR software vendors build their demo pages?
funnel_patternsIndustry: HR softwareno credits

Typical for HR software, first page

{Category} for {Audience}7 companies
{Result} without {Hurdle}4 companies
5form fields
3 of 12show the price
Logosmost common proof
Break down the one from Example HR.
get_funnelExample HR, demo requestno credits

How the page is built

HeroLogosBenefitsProduct shotTestimonialForm, 6 fields
Message match: the ad promises “live in one week”, but the page never mentions it.
Build me a page like that for our offer.
draft_funnelbased on how Example HR is built
The draft costs 4 credits.Start

Draft, your page

Hero
Shift planning for care homes, no setup project
Proof
Space for your logos, no made-up ones
Form
4 fields instead of 6
Should I test the draft against your audience?
Example with made-up data
What you can ask

Four questions for the funnel library.

Find examples

no credits

Funnels by industry, type and market: demo request, free trial, calculator, quiz, pricing page.

“Show me demo funnels from HR software vendors in the DACH region.”

Break down a funnel

no credits

Step by step: headline and CTA patterns, form fields, proof, price. Plus the ads that lead to the page and whether they match it.

“How is Example HR’s landing page built?”

What’s typical in an industry

no credits

The most common headline patterns, how long the forms are and how often the price is shown. Counted by company. Common doesn’t mean better: the library counts how pages are built, not how well they convert.

“What’s standard for CRM vendors?”

Draft from a template

4 credits

A page for your offer, built like a funnel from the library or following what’s typical in your industry. Or an opening based on one of the curated hero templates.

“Build me a funnel in the style of Example HR.”
Patterns, not wording

You see how it’s built. There’s nothing to copy.

The library records how a page is built, not what it says. Your draft takes the section order and patterns and fills them with your offer.

You getYou don’t get
Headline patterns like {Category} for {Audience}The headline word for word
Number and type of form fieldsScreenshots
Type of proof: logos, testimonial, numberNames, quotes or photos of people
Section orderSection copy
Next

From draft to tested copy.

The library covers B2B funnels. There are none yet for consumer goods or political campaigns. Common doesn’t mean better: the library counts how pages are built, not how well they convert. All numbers, with their dates: B2B landing pages in numbers.

FAQ

Questions about the funnel library

What’s recorded for each funnel?

How the page is built: its goal, headline pattern, proof, form, price and the ads that lead to it. Wording, screenshots and personal data aren’t stored, so you see the structure and fill it with your own offer.

What does the funnel library cost?

Searching, breaking down funnels and asking what’s typical in an industry are free. A draft based on a template costs 4 credits. You need an account on run.99takes.com, which starts with 350 credits.

Does the library show which page converts better?

No. It counts how pages are built, not how well they work. Whether a structure lands with your audience is something you test afterwards with a buyer simulation.

Ask the library about your industry.

Start free 350 credits to start, valid for 30 days, no payment details needed