How often was the jury right? You can count it.
When copy you checked has gone live, report which version won in the market. That turns into a hit rate per jury, always with the number of results and a range.
Hit rate
Four questions after launch.
Report a market result
no creditsWhich version did better in the market, as soon as numbers are in. 99takes asks on its own when an earlier run comes up.
“B did better than A on demo requests.”See the hit rate
no creditsPer jury, with the number of results and a range. Published from ten decidable results; before that it says “not measured yet”.
“How often was the jury right?”Refine the audience
no creditsIf the jury is off, refine single personas; the others stay stable.
“Head of IT judges too harshly. Refine that persona.”Share the result
no creditsA report with its own link, for your team or client. Links can be withdrawn.
“Turn this run into a report.”Only what can be decided is counted.
A simulation is a prediction. Whether it holds is shown by the market, and that takes reported results. Until there are enough of them, 99takes says so instead of showing a number.
| Counted | Not counted |
|---|---|
| Runs with a clear winner and a reported market result | Undecided runs |
| Results of exactly the jury that judged | Markets without a clear winner |
| Number of results and range, always shown | Differences within the noise |
The next run starts from what you learned.
Check the next copy
Two versions or a whole page against the same jury.
Check →Have a better version written
Challenger versions from the objections, without made-up proof.
Write →The hit rate belongs to your account and to exactly the jury that judged.