Your audience, backed by evidence instead of made up.
99takes reads your page and your competitors’ pages, looks for public customer voices and builds your audience as personas, each with its source. Everything 99takes writes and checks starts from there.
Found
Draft: 12 personas
Four questions before the first run.
Read competitors
no creditsUp to five pages at once, including ones that only come together in the browser: what they promise and what they cost. If you don’t know any, 99takes suggests three to five for you to confirm.
“Who are our competitors, and what do they promise?”Find customer voices
no creditsPublic reviews, forums and discussions, each finding with its address. They become pain points and objections.
“What do customers say about Example Supplier?”Set up your audience
15 credits10 to 14 personas with their jobs, clearly different even within the same role, up to 24. Each with its source. Without evidence it stays a hypothesis, and every answer says so. Refining single personas costs nothing.
“Build an audience for our page.”What only you say
3 to 7 creditsFor each core claim: taken, contested or free, with a verbatim quote and source.
“Which of our claims do competitors make too?”Every persona says where it comes from.
Personas from a language model’s memory sound plausible and cannot be checked. With 99takes every persona carries its evidence, and where there is none, it says so.
| What an audience brings | What you decide |
|---|---|
| Personas with role and job, 10 to 14, up to 24 | Who is your core and who only reads along |
| Evidence per persona: quote and address of the finding | Which personas you refine; the others stay stable |
| Pain points, positioning and narrative from the research | Whether you use a ready-made audience or set up your own |
| Without evidence: marked as a hypothesis, in every answer | What material of your own you add, such as objections from sales |
From the audience to the first verdict.
Check copy against your audience
Personas from your audience read two versions or a whole page and give a score and an objection each.
Check →See how your industry builds pages
B2B funnels broken down into how they are built, and a draft for your offer.
Funnel library →Your own audiences are private and only visible in your account.