How we simulate what goes on in buyers' minds
Not ChatGPT – specialized AI models trained on real B2B decision-maker reactions
How It Works
You give us your URL + target audience
We only need your landing page URL and a brief description of your target audience (e.g., "IT managers at mid-sized companies"). That's it – that's all we need to get started.
We simulate over 100 buyer reactions
Our AI personas go through your page like real B2B decision-makers – critical, skeptical, with specific buying criteria. Each persona reacts differently to your messaging.
You get 7–12 concrete conversion blockers
Not "The button should be green," but: Which buyer persona bounces at which argument – and why. You know exactly what's missing and what you need to change.
Our simulations are based on hundreds of real B2B buyer interviews from 10 years of conversion optimization (99takes was developed by a B2B SEA agency - more about our story).
Each simulation goes through three phases:
Persona Modeling
We model buyers based on:
- ✓ Role & Responsibility (e.g., IT Manager vs. CFO)
- ✓ Experience & Prior Knowledge (Tech-savvy vs. Business-focused)
- ✓ Buying Criteria & Deal-Breakers (Must-have vs. Nice-to-have)
- ✓ Risk Profile (Innovator vs. Skeptic)
Psychological Checkpoints
17 decision factors per user journey:
Response Clustering
We bundle similar blockers into actionable insights:
"7 personas bounce because ROI calculation is missing"
"Critical blocker: Missing ROI transparency"
The result:
No generic "The headline could be better" tips.
Instead: "The CFO is looking for an ROI calculation – doesn't find one – and bounces. Recommendation: Place ROI calculator above the fold."
Ready for your buyer simulation?
Find out in 48 hours why your landing page isn't converting
Start Diagnosis Now